On March 2008, Ms. Vilia Ciputra was interviewed by M. Reza from Bandung Advertiser about Eco - Fashion.

She was asked about the definition of Eco Fashion, how it should be implemented, how is the society's reaction towards eco fashion, and also the future of eco fashion itself. Ms. Vilia Ciputra was also being asked about how After Midnite implemented eco fashion on its production system and material chosen process.

Until now, After Midnite has been using natural material (such as ratan, bamboo, wood, mendong, etc) and focusing on minimum chemical color usage and also minimum chemical tint spray usage on its products.

We also focusing on implementing culture development  by combining traditional culture fabric (such as batik, ikat, ulos, songket, etc) and traditional handmade production process (such as special anyam, ikat, and traditional knitted style) with modern design.

This way, we hope not only we could provide our customers, special handcraft products that has culture value and exclusivities, but also environmental value in a very fine way.

Ms.Vilia Ciputra has been known widely supporting and urging about eco, organic, and ethical fashion. She wrote several articles about it and published them on Fasity.Com, an independent fashion site for fashion society and community. Her articles have been used as a refferences to several Indonesian major and trusted media(s).

Bandung Advertiser is a widely known independent media that reports about Indonesian lifestyle, especially Bandung's. It is also known as some of the pioneer of independent free media in Indonesia. At first they use English as the official language, and now they use Indonesian as the official language for their media.